Established in 2016 in Gijón, Spain, Siroko operates a direct-to-consumer e-commerce platform focused on technical sportswear and accessories. The company’s catalogue spans cycling, running and snowboard gear and is distributed to customers in over 50 international markets including Germany, Mexico, the United States and Australia. Siroko positions itself at the intersection of design, technology and athletic performance, aiming to deliver a highly personalized shopping and community experience. To advance that vision, management is building a proprietary digital platform that will incorporate AI-driven personalization, omnichannel capabilities and community features. This initiative is intended to deepen user engagement, streamline global logistics and reinforce the brand’s premium positioning. The firm’s latest €27 million funding round provides the capital required to execute this technology roadmap over the next two years.

Total raised

$32M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2025