SiteSimon pivoted from a social-browsing discovery product to focus on a Chrome extension that acts as an intelligent assistant, surfacing three personalized recommendations in a sliding sidebar as users browse. The extension crawls and analyzes users' browsing history, metadata, titles, and keywords to build an interest graph and improve recommendations over time; users can import history to accelerate learning. SiteSimon emphasizes privacy: it filters out HTTPS secure domains and adult content, automatically turns off on personal sites, and lets users list sites to exclude. The team is focused on polishing the Chrome extension first and will consider Firefox and Safari add-ons only after Chrome is in strong shape. The company is not currently focused on monetization and is concentrating on growing its user base and honing its algorithms. Financially, SiteSimon raised $500K from angel investors last year and plans to seek more capital in the summer.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

May 2012