SiteSpect provides customer experience optimization solutions that enable businesses to deploy A/B testing, product recommendations, rollouts, and personalization across digital channels. The company's patented solutions allow customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product lines. Top brands such as Cabela's, Mattel, PetSmart, U-Haul, and Urban Outfitters have leveraged SiteSpect's technology. With the new growth investment from Boathouse Capital, SiteSpect plans to expand product capabilities—particularly targeting and personalization—and hire additional development resources. The company also intends to build out its sales and marketing teams to support its growth strategies and expanding marketplace presence. The article does not disclose operating metrics, revenue, or the size and terms of the investment. SiteSpect is a Boston, MA-based provider of SaaS optimization technology focused on A/B and multivariate testing. Led by CEO and founder Eric J. Hansen, the company offers A/B testing, multivariate testing, targeting and personalization, mobile optimization, and site speed solutions. Its platform enables marketers, product managers and developers to test and optimize the entire digital user experience. On June 1, 2015, SiteSpect received a $13M minority financing from NewSpring Growth Capital. As part of the deal, NewSpring General Partner Glenn Rieger joined SiteSpect’s board of directors. The company intends to use the funds to continue to expand adoption.

Total raised

$13M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2015