SKUx develops SKUPay, a globally patented platform that delivers, redeems, settles and reports item-specific incentives and product-based payments. SKUPay enables serialized, product item-level payments down to the UPC so eligible items are authorized and ineligible items declined. The platform combines first-party data, mobile branding, offer serialization, secure digital payments and settlement to deliver incremental revenues and real-time transparency for merchants, brands and payment partners. SKUx highlights merchant benefits including lowering filtered-spend setup costs by 100x (implementation <25 hrs vs ~2,500 hrs), shortening time to market by 90%, eliminating UPC program management friction, and a mobile-first modern tech stack that keeps UPC data within the merchant domain. The company says the solution can unlock trillions of dollars in global incremental retail value for merchants, healthcare issuers, card networks, consumer packaged goods companies and mobile wallet providers. SKUx plans to use new capital to scale current product offerings and continue implementations with industry-leading global organizations across retail, CPG, payments and healthcare. The company announced an $11M Series A to support that scaling.

Total raised

$11M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2023