Slumberkins makes cuddly creatures and accompanying books designed to empower parents and caregivers to teach early emotional and social-emotional life skills. Founded by two educators and moms in 2015, the company has grown rapidly since its 2017 appearance on Shark Tank and was bootstrapped while doubling the business annually. Its core direct-to-consumer product line pairs plush characters with stories that provide digestible therapeutic techniques and normalize conversations about big feelings. The company emphasizes social media community engagement as a key driver of growth. In December 2019 Slumberkins secured $2.8 million in a Series Seed raise to fund expansion of the brand. Planned uses include building new channels for families, expanding into children’s entertainment and content, and developing additional product categories, including a co-produced preschool TV series.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2019