Smaaash operates sports-centric digital entertainment centres and gaming arcades offering cricket, football, go-karting, bowling and virtual games, often featuring sporting celebrities. The company was founded in 2012 and kicked off operations with a 40,000 sq ft centre in Mumbai. It currently has 27 gaming centres across 13 cities, with presence noted in India as well as the US, China and the Middle East; in India it operates five gaming arcades. Smaaash has partnered with sports stars including Sachin Tendulkar (co-owner), Shane Warne, Shoaib Akhtar and Cristiano Ronaldo for simulations and promotions. Since inception the company has raised a total of Rs 762 crore in equity and debt financing. Recent financings include a $14 million equity round syndicated by Avendus Wealth Management in December and other prior raises described below. Smaaash Entertainment Pvt. Ltd is a sports-based entertainment company co-owned by cricketer Sachin Tendulkar. The company offers sports-focused entertainment experiences. The article reports Smaaash has raised Rs 90 crores (about $14 million) from high-net-worth individuals. This fundraising was reported close on the heels of a separate, reportedly raised round involving Sixth Sense Ventures. No operating metrics, use of proceeds, or further financial details were provided in the article.

Total raised

$20M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2018