Smaato provides advertising tools for mobile publishers and developers, including a supply-side platform for managing ad inventory and an exchange that connects multiple ad networks. The company leverages programmatic technology to match global demand with regional supply and reports a publisher base that grew from 11,686 to 78,000 since early 2011. Smaato says it is profitable and raised new funding to continue investing and looking forward rather than to cover operating costs. Management aims to recruit higher-end publishers and will launch private ad exchanges to support that move while maintaining its mid-tier publisher footprint. The company was founded in 2005 and operates a global business with offices in San Francisco (headquarters), New York, Hamburg, Singapore, and Jakarta. Teams in each market are largely independent and focused on their assigned regions as Smaato develops its programmatic offerings. Smaato operates SOMA (Smaato Open Mobile Advertising), a mobile ad optimization platform that aggregates 50+ leading ad networks to maximize publishers' mobile advertising revenue. More than 11,000 publishers in 220+ countries have signed up, and Smaato is processing close to 20 billion ad requests per month. The company partners with mobile publishers and app developers and offers a single sign-up process to access relevant local ads globally. Smaato plans to use new funding to fuel international expansion, particularly to extend its presence in Asia from its Asian headquarters in Singapore, and to grow its team beyond more than 55 staff worldwide. Management reported strong revenue growth in 2010 and expects further exponential revenue growth in 2011 through partnerships with leading mobile publishers and app developers. Smaato is present in Redwood Shores, Calif.; Singapore; and Hamburg, Germany, and has been recognized on industry lists such as the OnMedia 100 Top Private Companies. Smaato operates a mobile ad optimization and advertising platform, helping publishers and advertisers manage mobile ad networks. The company closed a $4.5M Series B to support its expansion plans. Management says the funds will be used to grow Smaato's global presence and expand its network of ad networks. Smaato recently opened an office in Singapore and will use the new capital to strengthen its position in other regions. CEO and Co‑Founder Ragnar Kruse indicated the round will help the company continue to provide choice and service to customers. The financing reflects an early-stage institutional investment to support international growth. Smaato offers the SOMA (Smaato Open Mobile Advertising) ad-server platform to connect next-generation mobile applications with targeted advertising. SOMA supports delivery across leading mobile operating systems, including Java, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. The company partners with ad-sales networks worldwide to provide access to mobile inventory and enhanced targeting features. Management positions Smaato as a pioneer in targeted mobile advertising and emphasizes innovation across devices. With support from an international investor group and an advisory board of globally connected individuals, Smaato plans to expand its reach within the industry on a global scale. The company recently received $3.5 million in financing from international media, advertising, mobile and financial community investors.

Total raised

$40M

Funding rounds

4

Latest round

Series E

Latest activity

Aug 2014