Smack’s core product is Fam, an iMessage app that enables group video chat (up to 16 participants) and integrated simple games such as trivia and a Pictionary-like title. The app targets a largely female audience aged roughly 13–21 and claims millions of registered users, tens of thousands of daily downloads, and session times that average 15–30 minutes (sometimes up to an hour). Fam has ranked No. 3 on the iMessage App Store and No. 23 in the iOS Social Networking category. Smack is not generating revenue from Fam at this time but sees future monetization potential similar to Snapchat through brand involvement. Roadmap items include partnering with game developers, adding interactive experiences like masks/filters and AR, and enabling shared watching of YouTube or TV content. An updated version of Fam was submitted to the App Store concurrent with the funding announcement.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2017