SmarterLicense launched in beta as a content licensing platform aimed at helping creators control and monetize content in the age of virality. The company is building a licensing and legal framework around different types of content and tools to track how assets perform across the internet. Founder Liz Hagelthorn, who worked at Twitter and Google and once oversaw 127 Instagram accounts, started the company in 2023. SmarterLicense aims to bolster creators' rights by avoiding copyright disputes, securing credit, and exploring protectable rights such as likeness, tone, and AI training data. The platform completed a pilot with the Premier League, which used SmarterLicense to license highlight clips at set prices and create custom contracts after seeing a 20%–30% viewership decline due to user-posted clips. The company has $1.1 million in angel funding from investors including Barbara Jones.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2024