SmarterTravel provides personalized travel recommendations and targeted travel content, leveraging proprietary artificial intelligence to surface information and discounts to consumers. The company operates an email-driven business with 7 million newsletter subscribers and publishes articles across travel topics to inform users about restrictions, deals and trip inspiration. Originally founded as HopJump in 2018 by CEO Jordan Staab, the company rebranded to SmarterTravel to reflect a renewed focus on an informative online travel experience. In 2020 the company acquired assets from TripAdvisor’s travel division, including Airfarewatchdog, Family Vacation Critic and Oyster, which helped it navigate the pandemic. The company has about 50 employees, plans to hire more, and will use the new funding to increase brand awareness and build new travel products. Financially, SmarterTravel reported revenue growth of eight times in the past 12 months, is profitable, and has fresh capital to lean into growth.

Total raised

$10M

Funding rounds

1

Latest round

Series B

Latest activity

Sep 2021