SmartGuide offers a B2B2C augmented reality platform that lets destinations and tour operators create digital tour guides quickly and affordably. The app combines audio, geolocation, and AR to deliver immersive, contact-minimizing visitor experiences and includes content creation, offline downloads, visitor analytics, guide promotion, and user messaging. SmartGuide operates a freemium model with a basic free package and premium upsold services for operators, while also monetizing end users through premium content and affiliate booking commissions. The company reports rapid revenue growth during the pandemic driven by these monetization streams. SmartGuide claims over 250,000 users and coverage of 400 destinations, positioning it as a fast-growing guide app. The team includes Harvard and McKinsey alumni; the company has raised €700,000 and is seeking an additional £1.4M to scale.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2023