Smartly.io provides a multi-platform advertising solution that combines creative production and ad buying automation to help brands create, launch and iterate brand and performance advertising. The platform enables advertisers to manage and optimize creative and ad operations across Facebook, Instagram and Pinterest and has been an official Facebook Marketing Partner since 2014. Smartly.io serves over 600 brands, including customers like Uber, eBay, Under Armour and Samsonite, and manages more than €2.5 billion in ad spend (2019). The company employs over 350 people across 16 offices worldwide and says it is growing rapidly and profitably. Management plans to continue building the platform’s creative and optimization capabilities and to bring brand and performance teams closer together. Smartly.io builds automated marketing software that creates ads and videos from product images and manages audience targeting and budget allocation for Facebook and Instagram advertisers. The platform decides when and where to purchase advertising and the company launches new Facebook formats and tools weekly. Smartly.io aims to become multi-platform, expanding to Google, Pinterest and Amazon. It serves more than 500 agencies and brands, has reached a $1 billion run rate in ad spending on its platform, and employs about 150 people. The company has been profitable for two years and handles all customer support in-house, with most salespeople possessing coding experience. Management is focused on U.S. and international expansion and may pursue acquisitions or a more aggressive growth strategy. Smartly.io offers a platform for planning, creating, and optimizing Facebook ad campaigns, serving many of the largest e-commerce companies in Europe. The company launched in 2013 and became a trusted member of the Facebook Marketing Partner community. Case studies cited in the article include a 3.1x CTR increase for Linio.com and a 375% increase in web traffic plus a 48% increase in sales for We Effect. Smartly.io emphasizes dedicated real-time support and rapid implementation of new Facebook features, and it offers a free two-week trial and demos. CEO and founder Kristo Ovaska was named ‘Founder of the Year’ and the company won ‘Best Newcomer’ at the Nordic Startup Awards. The company is hiring for software engineering and management roles as it looks to expand its team.

Total raised

$246M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2019