Smartpay is a Tokyo, Japan–based digital embedded finance startup that provides a digital credit service with real-time bank direct payments. Led by CEO Sam Ahmed, the company offers an all-in-one payment experience and an interest-free buy‑now‑pay‑later solution designed to address Japanese consumer payment issues and improve merchant conversion rates. The digital financing solution allows shoppers to pay from their credit card or directly from their bank account and is free of charge for credit card users. Smartpay's checkout is designed to complete within 30 seconds. The company raised $7M in a pre‑Series A round and plans to use the funds to expand operations and accelerate development efforts.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2024