Smartrr provides a customer-experience–focused subscription platform for DTC brands, currently concentrated on Shopify sellers, that powers white-label checkout and a post-sale portal where subscribers can cancel, swap, delay, gift, earn points, and view promoted items. The company charges a monthly SaaS fee and takes 1% of revenue on each transaction as its payment-processing model. Smartrr’s core product targets advanced subscription offerings such as monthly boxes, digital subscriptions, and membership wardrobes, and the team positions subscriptions as an entry point to a broader post-purchase operating system. Customers named in the article include Starface, Ouai, Lemme, Neuro, and Jolie, and the product is also used by non-ecommerce sellers like coffee shops. Over the past year the company grew to 30 employees and recorded nearly a 500% year-over-year increase in processed gross merchandise volume. Management says brands that switch to Smartrr see meaningful lift—examples in the article cite a 2.5x increase in subscription revenue in 60 days and a 5x increase in sales over a subscriber’s lifetime.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2023