Founded in 2024 in Dubai by Vincent Samuel Kirchberger-Puechlong, Smartwaxx offers single-use wax sticks that are warmed with a hair dryer so the wax clings to hair, not skin, enabling painless removal of visible nasal and ear hairs. The startup initially targeted barbershops and salons, selling 50-stick packs online for €19.99, but now plans to expand into retail and smaller pack sizes for direct consumer use. Kirchberger-Puechlong leveraged his Dubai network to develop and launch the product, focusing first on B2B distribution before broadening to mass market channels. The founder positions emotional intelligence and a mentorship-driven approach as core to the venture’s culture. No revenue or user metrics were disclosed in the coverage, but demand from professional customers and investor interest on the TV show “Die Höhle der Löwen” signal early traction. Future plans include widening distribution, introducing household-sized packages, and using newly secured capital and mentorship to scale sales and marketing efforts.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2026