Smartzer builds interactive "shoppable videos" that let users click or touch items on screen to reveal product information and add items to a wishlist. The company was launched in September 2014 by Karoline Gross and is based in London. Its technology uses tagging within video content to drive conversion and engagement, and it has attracted clients including Marks & Spencer, Barbour, Land Rover, Puma, Whistles, and Joshua Kane. Smartzer announced an additional $250,000 in funding and says total funding to date is $650,000. The startup plans to use the latest investment to hire new staff and further develop its video offering. The company emphasizes improving conversion and engagement rates through its interactive video technology. Smartzer is a UK B2B startup founded in December 2012 that builds fashion-focused interactive video tagging technology. Its tech overlays interactive elements on video so viewers can click individual items to add them to a shopping wishlist, making fashion video content shoppable on retailers' websites or in-store touchscreen devices such as tablets. The company launched the product at London Fashion Week and lists customers including Whistles, The Outnet.com, Olla Kiely, Muubaa and Emma Shipley. Smartzer worked with Whistles to create a WaitList/Notify Me system to gauge interest in future collections; in the first week of the Whistles video 3,185 products were added to personal WaitLists and 19.0% of those triggered Notify Me emails. Founder Karoline Gross cites wireWAX as a direct competitor but says Smartzer differentiates by focusing purely on fashion and retail with bespoke design and user experience. The company has pulled in $400,000 in angel funding to support the product launch and retail integrations.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2016