SmartZip provides SmartTargeting, a predictive marketing platform used by thousands of real estate professionals to identify and connect with home sellers. The company recently added SmartTargeting for your Sphere to help users maximize repeat business from past clients and contacts. SmartZip acquired Reach150, a referral management platform, and will integrate Reach150’s content and referral marketing tools into SmartTargeting to surface user-generated content and referrals. In parallel SmartZip received a strategic growth equity investment from Toba Capital to accelerate product and market development of the combined solutions; the amounts were not disclosed. Reach150’s referral system and mobile app manage recommendations and branded profile pages to strengthen online reputation and advertising; Reach150’s team will be integrated into SmartZip’s Silicon Valley headquarters. SmartZip serves customers across real estate, lending, insurance, solar and automotive and is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners, Cue Ball Capital, Toba Capital and ORIX Growth Capital. SmartZip Analytics offers a SaaS predictive marketing platform, SmartTargeting, that uses patent-pending home intelligence, predictive analytics and automated marketing campaigns to identify and engage top home-seller prospects. The company has introduced SmartTargeting for Lenders to deliver predicted “Pre-Mover Scores” for contacts in a lender’s database or any U.S. market and launched SphereTargeting to generate repeat business from past customers through targeted multi-channel advertising. SmartZip also released a mobile CRM called CheckIn to help customers manage leads with rich data and insights on the go. Led by president and CEO Avi Gupta, the company serves national real estate customers including Homes.com, ZipRealty.com, HomeSnap, foreclosure.com and RealtyStore.com. The firm plans to use new financing to roll out and drive adoption of SphereTargeting and to expand further into the mortgage vertical with its lender-focused edition. Smartzip Analytics collects property and demographic data and sells analytics to real estate brokers and portals. Its new product, Smart Target, uses a proprietary algorithm and big data to zero in on homes most likely to be sold in the next six to twelve months. The tool is marketed to agents and brokers to help them prioritize leads and spend less time on weaker prospects. Smartzip already counts large real estate portals among customers, including Homes.com, ZipRealty, and RealtyTrac.com. The company is based in Pleasanton, Calif. According to a Securities and Exchange document, Smartzip has raised new capital and now totals $23 million in venture investment. SmartZip Analytics, Inc. is a Pleasanton, California-based provider of independent investment ratings and analysis for residential real estate. The company's core product is home investment ratings and reports used by home buyers, investors and real estate professionals to find, compare and assess the best places and properties to buy. SmartZip builds its ratings using proprietary analytics to bring efficiency to the real estate market. Its products are intended to help consumers make better informed, more confident home purchase decisions. The company secured new funding from Intel Capital's Invest in America Technology Fund and will use the capital to expand availability of its ratings and reports nationwide. SmartZip is an early-stage real estate intelligence site that has begun private testing of its product. The company has sent invitations to select individuals who can sign into the site with personalized passwords. It is not yet clear what specific real estate data or models the service will provide, or whether it will resemble Zillow’s home-appraisal approach. SmartZip’s public-facing tagline is, “Know if a property is worth buying.” Financially, the company has just completed a first round of funding. The raise totals $2.05 million from Claremont Creek Ventures, Step5 Venture Partners and Northpoint Financial Group.

Total raised

$26M

Funding rounds

5

Latest round

Debt Financing

Latest activity

Aug 2016