SmashFly provides a recruitment-marketing service that powers employers' career sites and manages inbound interest from potential candidates. The platform captures signals of intent (such as contact information) and uses content marketing and automated communications to keep prospects engaged and move them through a hiring funnel. About 100 companies were using SmashFly at the time of the article. The company plans to use new capital to double its staff and invest in research and development. CEO Mike Hennessy founded SmashFly in 2007 after leaving Brassring to apply marketing-funnel principles to recruiting. Financial specifics beyond funding rounds and customer count are not disclosed in the article. SmashFly Technologies offers a recruitment marketing platform that centralizes recruiting operations and provides real-time analytics to improve recruitment results. The platform connects disparate technologies into a single solution with Global Job Distribution, Social Recruiting, CRM, Web Sourcing, Marketing Automation, Mobile, Career Sites, Landing Pages, SEO, Employee Referrals and Talent Network Building. SmashFly serves clients including Randstad Sourceright, Eaton, CDW, McGraw-Hill Financial and Bright House Networks. The company is led by founder and CEO Michael Hennessy and is based in Boston, Massachusetts. It raised $9m in Series A financing and plans to use the proceeds to accelerate its product roadmap and expand development, sales, marketing, IT, and customer success teams. OpenView Venture Partner George Roberts will join the company’s board as part of the financing.

Total raised

$31M

Funding rounds

2

Latest round

Series B

Latest activity

Jan 2016