Smilo Baby is a US direct-to-consumer baby products company offering a high-tech baby lounger, palate-supporting pacifiers, fuss-free bottles and other baby essentials. The brand holds over five patents—two for its bottle and three for its pacifiers. Its pacifiers and related products have sold over 30 million units. Previously the team licensed or sold patents to brands that sold at Target, Walmart, Babies R Us and other major global retailers. The company will use proceeds from its recent investment to continue expanding its business reach. Smilo Baby’s product mix emphasizes patented hardware and consumer-packaged goods sold direct-to-consumer as well as through retail partners. Smilo is a DTC baby-products company founded by a team including a biomedical engineer, a dentist and an industrial designer that launched an e-commerce site to simplify buying pacifiers and other essentials. Its first product lineup includes two pacifier models, bottles designed to reduce gas and ear infections, and accessories such as snack containers and pacifier clips. The company leverages patented designs and medical/dental research—its pacifiers were modeled with finite element analysis to avoid collapse and cross-bite, and its bottle nipples are shaped on breast milk ducts and include a vent to reduce vacuum and air ingestion. Founders Josh Wiesman and Dr. David Tesini have licensed medical-device patents for more than 20 years and also run TW Innovations, which makes pediatric orthodontic devices. Smilo plans to roll out additional products for older children over the coming months. The company has received seed funding to support product and e-commerce growth.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Aug 2017