SnackMagic operates a pick-and-mix snack box platform where recipients are gifted credit to choose items from SnackMagic’s menu or branded subsets; the product is supported by warehousing, logistics, personalization tech and analytics. The company ships snacks globally but currently offers its customizable pick-and-mix boxes only in North America from its primary warehouse; other regions receive pre-packed boxes while pick-and-mix is rolled out gradually, starting with the U.K. SnackMagic plans to expand beyond snacks into categories such as alcohol, meal kits and nonfood items and to broaden use cases into corporate gifting, marketing and consumer services. Brands gain access to a dashboard with sales and inventory data across roughly 700–800 items, which the company sees as a key asset. The business hit a $20 million revenue run rate in eight months and turned profitable in December 2020. SnackMagic began as Stadium, a New York City lunch-delivery service, and pivoted during the COVID-19 pandemic to the current gifting marketplace model.

Total raised

$15M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2021