Snackpass is a social commerce food-ordering platform that lets users see friends' orders, gift items, and group-order with most transactions fulfilled as pickup. The company was conceived by Kevin Tan (CEO) and Jamie Marshall while Tan was a student at Yale and has grown around college markets. Snackpass reports 500,000 users across 13 college towns and 7x year-over-year growth, with 80% penetration in its launched markets. Ninety percent of orders on the platform are pickup; the average customer orders 4.5 times per month and some users order daily. Its product suite includes online ordering, self-service kiosks, digital menus, marketing services and a customer referral program; commissions start at 7%. Snackpass is already profitable in certain markets and plans to use new funding to expand to more U.S. markets and potentially broader demographics. The company integrates with delivery partners like UberEats for users who want delivery and has a stated vision of eliminating registers within five years. Snackpass is an order-ahead food app that lets users pay in-app, skip lines, earn loyalty points redeemable for free items, and send points as gifts to contacts. The product emphasizes a social feed that surfaces purchases and gifts, driving viral growth and campus engagement. It integrates with campus meal plans and student groups, and provides restaurants tools like batch-ordering controls, analytics, and push notifications. Snackpass operates on 11 college campuses and often reaches roughly 75% student penetration within six months at new campuses; it takes a cut of each order and keeps margins high by focusing on pickup rather than delivery. The team has recruited talent from Uber Eats and added an advisor from Yelp to help with SMB sales. The company plans to hire and expand from colleges into dense cities, and is considering charging restaurants for promotional push notifications. Management aims to reach 100 campuses in two years using the new capital.

Total raised

$91M

Funding rounds

2

Latest round

Series B

Latest activity

Jun 2021