SnapApp offers an interactive content creation platform that lets marketers build personalized experiences without developer resources and integrates with top marketing automation tools. The company serves enterprise customers including Paycor, Cisco, CEB, Hewlett Packard Enterprise, Blackbaud, and Equifax. Founded in 2011 by Seth Lieberman, SnapApp is headquartered in Boston, MA. In August 2017 it closed a $10.2M Series B round. The company said it will use the funds to accelerate product development and innovation, drive sales growth, and pursue potential acquisitions. The platform’s positioning targets B2B marketing teams seeking measurable, interactive content workflows. SnapApp provides online tools for building calculators, quizzes, infographics, interactive videos and other types of interactive content for marketers. The platform is used by marketers—particularly those selling to other businesses—to engage prospects and collect business intelligence. Customers named in the article include Oracle, Cisco and EMC. CEO Seth Lieberman said interactive content enables marketers to better educate and guide prospects while collecting data on customer challenges. Lieberman also referenced a DemandGen report showing buyers are using more interactive tools to make purchase decisions. The company recently secured a notable financing round to support its growth.

Total raised

$22M

Funding rounds

2

Latest round

Series B

Latest activity

Aug 2017