The Venture Codex Logo

The Venture Codex

SnapDragon Monitoring

Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, Edinburgh, City of, EH4 2HS, United Kingdom

Overview

SnapDragon Monitoring provides online brand protection via its 'Swoop' platform, which searches for copies and counterfeits so they can be removed from sale. The company says removing fakes protects revenues, reputations and end consumers, and reports preventing over £100 million of fake goods being sold in the last 12 months. Founded in 2015 and based in Edinburgh, SnapDragon has grown headcount by 25% in the past 12 months to support an expanding global client portfolio that includes 4moms, b.box, AG Barr, Bondeye and StylPro. The fresh capital will be used to develop technology and AI/ML capabilities, scale infrastructure, and continue building the team. The business emphasizes its female-led leadership under founder Rachel Jones and its role in reducing illicit trade tied to counterfeits. Financially, the company has now raised just over €3.4 million in total.

Total raised
$2M
Funding rounds
1
Latest round
Equity
Latest activity
Aug 2021

Industries

  • Brand Marketing
  • Marketing
  • Marketplace
  • Sales
  • Service Industry
Visit website

Recent funding

  1. Equity

    Aug 2021

    $2M

Team

  • Rachel Jones

    Head Dragon [CEO and Founder]

    LinkedIn
  • Joseph Young

    Senior Developer

    LinkedIn
  • Liam Fotheringham

    Full-Stack Software Developer

    LinkedIn
  • Marcus Kneen

    Chief Executive Officer

    LinkedIn