Snapguide is a mobile-first, crowdsourced how-to app that emphasizes visual, easy-to-use step-by-step guides. The app was built to be both a creative outlet and a learning platform, and it launched last year. Snapguide has redesigned its iPhone app for iOS 7 with bigger images, faster loading and improved discovery, including unified search for guides, users and guide requests. The company reports over 2 million unique users per month and “tens of millions” of visitors to its website. Snapguide is not yet focused on generating revenue but plans to hire sales and marketing expertise to begin monetization efforts. Potential commercial paths mentioned include branded partnerships, a guide marketplace, selling items shown in guides, contests/sponsorships and targeted advertising using its structured data. Snapguide is a do-it-yourself guide creator app that lets users photograph and write how-to guides entirely on the iPhone. Created by Heavy Bits and launched from stealth in March 2012, it distinguishes itself from competitors like Instructables by enabling guide creation directly on the device. Snapguide was an early iOS integrator with Pinterest in April 2012. The company is based in San Francisco and was founded in June 2011 by former Google employee Steve Krulewitz and Daniel Raffel. Snapguide has raised a $5 million institutional financing from Atlas Venture, Index Ventures, and Crunchfund. The team plans a major website update to improve browsing and discovery, is in discussions with major brands for partnerships, and expects significant mobile product updates in the coming months. SnapGuide is a stealth mobile startup that uses the tagline "show and tell made mobile." The company’s apps reportedly include significant voice-recognition capabilities. Founders Daniel Raffel and Steve Krulewitz began working on the project in February after leaving their prior roles (Raffel co-created Yahoo Pipes; Krulewitz worked on Chrome’s Sync). The company is based in San Francisco and is actively hiring. While still in stealth the team has not disclosed detailed product features or go-to-market plans. Financially, SnapGuide has just closed a funding round totaling over $2 million.

Total raised

$10M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2013