SnapRetail provides software that helps independent retailers and their vendor partners leverage social media and electronic marketing to connect with consumers and boost sales. Its core product, TrafficBuilder, launched in November 2010 and is a content management and marketing platform offering pre-created templates and vendor-supplied images for email and social promotion. The company also operates a deal platform that enables vendors to offer consumer discounts while driving traffic to participating retailers. SnapRetail reports adoption by thousands of retailers and nearly 100 vendor partners, with daily growth among both audiences. Management says the company is the fastest growing technology provider in the independent retailer/vendor industry. New funding will be used to develop and launch a series of additional software products to support rapid growth.

Total raised

$6M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2011