Snaps is a mobile application that lets users create and share virtual, branded images to engage with brands and social networks. Its immersive social advertising platform turns users into brand ambassadors across apps and networks including Instagram, Facebook, Twitter, and Tumblr. Snaps has run mobile marketing campaigns for brands such as Nestle, Kraft, the Baltimore Ravens, the NY Giants, Fox Studios, Sony Pictures, Sofia Vergara, NBC Universal, AwesomenessTV, Showtime, and the Travel Channel. The company said the investment will expand its sales and engineering teams to meet growing brand and agency demand in the mobile ad market, which the article projects to reach $7.3 billion in 2013. Snaps appointed Andy Levitt as President to lead sales, marketing, strategy and operational growth plans. The company and its brand properties are wholly owned by GoldRun Corporation and previously raised $1.1 million in April 2011 under the name GoldRun.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2013