Sneakers By Jordana is an Ann Arbor, Michigan–based company that designs and sells customizable sneakers. It was founded by University of Michigan alumna Jordana Schrager (BBA ’16), who began designing sneakers in high school. Schrager has created custom sneakers for celebrities including Nick Cannon, Selena Gomez, Miley Cyrus, Ariana Grande and P!NK, as well as corporate clients like Taco Bell, Baked by Melissa and Jamba Juice, and charities such as Best Foot Forward, the GRAMMY Foundation and St. Mary’s Hospital. The company raised $100k in seed funding from the University of Michigan’s Zell Founders Fund. The investment was released in two $50k installments, with the second tranche contingent on selling at least 50% of the first product batch. Sneakers By Jordana intends to use the funds to design, produce and sell products at a faster rate.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2016