Sniffie is an AI-powered ecommerce pricing automation startup that helps small- and mid-sized ecommerce businesses apply machine learning to pricing. Led by CEO Tomi Grönfors, CTO Joonas Sirén, Head of Data Aleksi Kukkonen and COO Minna Kätevä, the company employs 15 people in Pitäjänmäki, Helsinki. Its core product automates pricing decisions using machine learning to make advanced pricing accessible to smaller merchants. The company raised €2.5M in seed funding comprising equity and development/NIY loans. It intends to use the funds to develop its pricing platform within Shopify’s ecosystem. The financing mix reflects both venture equity and public development financing support as it scales product development and operations.

Total raised

$3M

Funding rounds

3

Latest round

Seed

Latest activity

Feb 2022