Snowleader is an online platform specializing in B2C sales of outdoor equipment, winter-sports gear, and mountain‑related ready‑to‑wear. Founded in 2008 and based in Haute‑Savoie, the company reports an average annual growth of 32% since inception and €87 million in revenue. It attracts roughly 1.3 million users per month and employs about 150 people, with plans to recruit around ten more this year. Snowleader currently operates in 9 European countries and intends to continue European expansion, including launching in Denmark by year‑end and growing its network of physical boutiques. The company is increasing its private‑label offering (including a licensing agreement signed with K2/Eider in 2021) and has already launched a spring‑summer collection with additional winter products planned. Management targets €150 million in revenue by 2027 as part of its growth roadmap.

Total raised

$16M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2024