Snupps provides an iOS, Android and web app that lets users upload and manage images and details of personal collections on virtual shelves that can be kept private or shared. The app supports social features such as communities, following other users, commenting on items and private messaging. Snupps reports one million millennial users. The company raised a $4.75M seed round and has raised $9.25M to date. Snupps intends to use the new funds to scale operations. Its product emphasizes discoverability and social interaction around users’ belongings. Snupps provides a cloud-backed app and web platform for cataloguing real-world possessions by snapping photos and organising them into flexible virtual shelves. Shelves are private by default but can be shared for social interaction, with features such as comments, ratings and ‘wows’. The product is pitched at casual collectors and people who want an ownership database for insurance, selling, travel packing or recommendations; the founders initially target adults around age 25 and up. After beta testing with roughly 3,500 users, Snupps launched an iOS app and a web version, with an Android app due by late summer. The company has a 13-strong team and received a $5 million investment from a wealthy friend to relaunch and fund marketing and operations. The business model is not nailed down yet, though the founders see potential monetization from user data, advertisers or product makers.

Total raised

$10M

Funding rounds

2

Latest round

Seed

Latest activity

Jul 2016