Founded in 2018, SO’USE is a GastroTech company that digitalises ordering and payment processes in bars and restaurants. Its distinctive model lets venue operators use the system almost free of charge while the startup earns revenues by placing highly targeted, automated advertisements for beverage brands directly on consumers’ smartphones. Major drink suppliers such as Pernod Ricard and Transgourmet already advertise through the platform. The solution positions SO’USE as a third key digital ad channel alongside Facebook and Google, reaching patrons without scatter loss at the point of sale. The company currently serves more than 100 gastronomy customers across four countries. With its ad-funded approach, SO’USE aims to make POS marketing more efficient for brands while driving rapid adoption among restaurateurs. Future plans include expanding throughout the DACH region, adding new ad-related product features and preparing a broader international rollout.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2025