Sociable Labs provides a suite of hosted applications that socialize buyers' opinions and help shoppers discover products based on friends' advice at the point of purchase. The platform focuses on delivering and measuring traditional e-commerce metrics—traffic, conversion rates, and sales—through Facebook and other social networks. Customers report on-site social sharing increases of up to 20x compared with standard social buttons and referral traffic that converts up to 300% higher than Facebook fan page traffic. Financially, the company has secured $7 million in Series B financing led by Battery Ventures and was originally seed funded by Facebook through the fbFund. The product suite emphasizes measurable commerce outcomes for retailers rather than standalone social metrics.

Total raised

$7M

Funding rounds

1

Latest round

Series B

Latest activity

Oct 2011