Social Nature operates a platform that matches progressive and "natural" consumer brands with recruited consumers who agree to receive free products and coupons and then post reviews that can be shared on social media. The company focuses on "everyday influencers" rather than celebrity endorsements to make recommendations feel like friend-to-friend referrals. Social Nature vets every product and aims to match users with items they will actually like; users are not paid and are not required to leave positive reviews. Examples of brands working with the platform include Lightlife, GoodBelly and Derma-e. Founder and CEO Annalea Krebs says the company is positioning itself as a platform for brands that want to reach millennial consumers and does not see itself limited to a narrow niche. More than 100,000 people have signed up to join the Social Nature community so far. The company raised external capital in the form of seed funding to support its growth and operations.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2016