Social Tip is a platform that enables ordinary users to become ‘influencers’ and earn cash for promoting brands. Its algorithm values user posts based on engagement metrics such as views, likes and interaction, and rewards users accordingly. The service also offers consumers the chance to monetise their posts by licensing images and rights for advertising and marketing. Brands including Puregym, Huel and Dash Water have already signed up, and the platform is due to launch this summer. Social Tip has secured around £600,000 in seed funding from British early-stage fund Haatch alongside a number of angel tech investors. Founder James Watt, who recently stepped down as BrewDog chief executive but remains a board member and director, describes the startup as a modern twist on word-of-mouth marketing; Watt co-founded BrewDog in 2007. The article also notes past controversies around Watt and BrewDog, including Advertising Standards Agency rulings and criticisms of labour practices.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2024