SocialPandas builds social tools aimed at frontline salespeople to help them qualify prospects and decide when to engage. The service taps social data and public resources and can present information as a “social baseball card” with a name and picture. Co-founder Mark Trang, formerly of Salesforce.com, says the goal is to cut down the time and energy salespeople spend tracking down information and leads. The company positions its product against legacy CRM systems and marketing tools, arguing sales-focused social tooling is underdeveloped. SocialPandas raised $1.5M in an oversubscribed seed round and will use the funds to develop the service for a planned 2013 launch.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2012