SocialReplay offers behavioral analytics focused on Facebook Pages and Twitter profiles, taking daily snapshots and indexing published and contributed content. It analyzes media (videos, pictures) and engagement signals (likes, comments) to produce more actionable and quantitative reporting, including identifying top contributors and specifics of consumer engagement. The product is pitched to help brands be more strategic in selling products, tailoring promotions, and building customer loyalty. SocialReplay launched publicly at DEMO Spring 2011 and positions itself as a niche player by focusing narrowly on Facebook and Twitter rather than the broader social web. Founded in 2008 and based in New York City, the company secured a $1 million angel round and currently has eight employees. The article notes the potential risk that Facebook and Twitter could eventually offer similar analytics themselves.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2011