Socialware builds technology and social networking compliance tools that enable highly regulated financial services firms to engage with clients and partners on social networks within a controlled framework. The platform also provides lead-generation and social sales tools for channels including Facebook, LinkedIn and Twitter. Socialware currently services nearly 100 customers, including five of the top U.S. insurance companies and other major financial brands. Named customers include American Portfolios, Cambridge Investment Research, Guardian Life, and New York Life. On the financial side, the company recently raised a $7 million Series C and has raised $12 million in total to date. Socialware provides technology and social networking compliance tools designed for the highly regulated financial services industry, enabling firms to engage with clients and partners on social networks within a controlled framework. The company says it currently services nearly 100 customers, including five of the top insurance companies in the United States and other major financial brands. Socialware recently raised $3 million in additional funding from its existing investors, bringing its total funding to $4.8 million. The additional capital came from its current roster of investors: FLOODGATE, G-51 Capital and Silverton Partners. Leadership is headed by Chad Bockius, who previously worked at Bazaarvoice and BetweenMarkets and transitioned from leading marketing and product strategy to CEO. The article does not specify product roadmaps or future plans.

Total raised

$10M

Funding rounds

2

Latest round

Series C

Latest activity

Aug 2011