SocialWire provides a recommendation engine for ads that helps online retailers leverage customer data to turn their catalogs into personalized product ads and dynamically target the right customers, both existing and new. The company is based in San Francisco, CA and is led by founder Selcuk Atli, CEO Bob Buch, and CTO Ryo Chijiiwa. SocialWire raised $1M in additional funding to support development of the technology behind its platform. Backers on the round included SoftTech VC, First Round Capital, 500 Startups, Accelerator Ventures and Joi Ito. The company said it will use the funds to further develop its platform technology. The article also notes the company is hiring. SocialWire offers a two-product suite—SocialWireCONNECT and SocialWireAMP—that ties customized Open Graph Timeline actions to granular targeting of Sponsored Stories. The company positions itself as the only ads platform that bridges earned media (organic social shares) and paid media (promoted Newsfeed stories). It functions as both a Facebook Open Graph partner and an ads platform partner. Leadership includes CEO Selcuk Atli and Revenue Chief Bob Buch, who says the product can create ads from millions of products and use programmatic signals to find the right audiences. SocialWire monetizes by taking a commission on ad spend and has customers such as Bonobos. The company emphasizes user transparency and privacy, cluing users into shared activity and avoiding naming individual users in Sponsored Stories. It raised seed capital to fund this strategy and product growth.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

May 2013