Sociocast is a New York City–based big data and analytics company led by CEO Albert Azout, COO Scott Hoffman and CTO Giri Iyengar. The company provides predictive analytics that enterprise developers and data scientists can plug into applications to optimize existing products and services and create new revenue opportunities. Its core product is the Prediction API. Sociocast raised $1M in funding reported on February 20, 2013. The company intends to use the capital to hire new people and continue development of its Prediction API. The funding was provided by Raptor Ventures. Sociocast offers Big Data analysis and predictive modeling of human behavior aimed at marketing and advertising decision-makers. Its software enables advertising-technology vendors to gain real-time audience insights that help clients make effective marketing decisions. The company’s flagship product, Connect, is designed to help advertisers reach the right people at the right moment by predicting where audiences are and where they are likely to go next. Financially, Sociocast announced a $1.5 million bridge funding round and has previously closed financing rounds in January 2010 and March 2011. The bridge round is positioned ahead of a larger financing effort planned for 2012. No operating metrics were disclosed in the article.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2013