Sociolla is an Indonesian beauty company that operates a primary beauty app, an e-commerce site, and a network of physical stores. Founded in 2014, the company reported 42 million users as of 2020 and nearly doubled sales to US$43.5 million in 2020. It currently operates 48 outlets across 15 Indonesian cities and has expanded to 13 sites in Vietnam, increasing its store count twentyfold since 2020. The firm launched Lilla, a beauty and personal care shopping site tailored for moms, and opened Lilla's first physical store in Indonesia. Company leadership has credited strong fundamentals and its strategy for attracting multiple investors during the COVID-19 period. Sociolla, operated by parent Social Bella, began in 2015 as an e‑commerce site and has expanded into a broader digital beauty ecosystem. Its core offerings include the Sociolla e‑commerce marketplace, the Soco community platform, and the Beauty Journal review and media platform. The company also runs a brand development unit that provides end‑to‑end distribution services for beauty and personal care products and this year launched a physical omnichannel store with interactive displays. Social Bella reports that Beauty Journal has attracted three million users and that since 2018 the combined platforms have recorded over 20.2 million visitors, with a stated target of 100 million unique visitors by 2021. The firm says it will use the new funding to accelerate business growth, add services, and strengthen human resources, particularly in technology roles. Sociolla is an Indonesian beauty e-commerce and social platform startup. The company combines beauty e-commerce with social features. It announced the closing of a $12 million funding round. The round was led by EV Growth. EV Growth is a new fund established by East Ventures, Sinar Mas Digital Ventures and Yahoo Japan’s YJ Capital. The article does not provide details on use of proceeds, instruments, past rounds, founding year, or operating metrics. Sociolla is an Indonesia-based cosmetics and beauty e-commerce engine. The company operates an online platform offering cosmetics and beauty products. Sociolla has secured a Series A investment led by Venturra Capital. The size of the Series A was undisclosed in the coverage. The investor group was described as a Venturra Capital–led consortium.

Total raised

$112M

Funding rounds

4

Latest round

Equity

Latest activity

Oct 2022