Socius offers a social storytelling and curation tool that lets brands and publishers leverage crowdsourced user-generated content to tell stories from multiple angles. The platform helps run interactive content-marketing campaigns, increase advertising capacity, and boost customer engagement, with new campaigns taking only hours to set up. Socius has evolved from a simple social media aggregator into a monetization-focused product, offering contextually relevant native ads and call-to-actions that are designed to be adblock resistant. The company claims its adverts deliver a ten-times higher click-through rate than the industry average. Early customers include Visit Norway (the company’s home country), Condé Nast (homepage placement), LondOnTheInside, the Berlinale, and Peerspace. Socius is targeting rapid expansion to serve additional brands, musicians (including Courtney Barnett), PR firms, and social media agencies to fuel user-generated content campaigns. Socius captures and curates content shared on the social web into real-time, readable stories that publishers and storytellers can use to gain insights and background. The product focuses on digital news and media and differentiates via a minimal, Scandinavian-style UI that helps publishers find relevant information. The prototype launched at Fashion Week and went viral as celebrities highlighted its usefulness. The company was developed over 2.5 years, including an accelerated three-month program in Axel Springer's accelerator in Berlin. Socius’s streamlined UI is positioned to scale with sponsored stories and advertisements as revenue channels. After closing its seed round, the company plans to build a strong sales team across the Nordics and to expand into Germany and New York.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Aug 2016