Launched in 2017, Something and Nothing develops a range of beverages that use high-quality natural ingredients and sustainable supply chains as an alternative to high-sugar soft drinks and zero-sugar substitutes. The brand positions itself at the junction of health and hedonism, aiming to deliver flavour, strong branding, and health impact. Its products include premium sodas and a line of low-alcohol spritzes, sold in opinion-leading retailers and spaces. The company is available in outlets such as Whole Foods, Selfridges, Erewhon, Foxtrot and Virgin Atlantic lounges. It already generates half of its premium soda sales in the US, and plans to use new funding to continue US expansion and broaden its low-alcohol spritz range. The business was co-founded by Olly Dixon (former creative director at Margaret) and Rupert Pugsley (former National Account Manager at Red Bull).

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2022