Somo, founded in 2009 by Nick Hynes and Carl Uminski, is described as the UK’s largest independent mobile marketing agency. Its core product is Lithient, presented as an 'App Tracker' that functions as a full online tracking and analytics solution for apps and brand transactions. Lithient is currently being licensed as software, with Somo planning to evolve it into a cloud-based platform. The company is pursuing a productization path similar to 37Signals, turning an agency-built internal solution into a standalone platform. The founders have a history of building and exiting companies (work on Summly’s iOS front end; Overture Europe sold to Yahoo for $1.6bn; The Search Works sold to TradeDoubler for £56m), which the article frames as evidence of the team’s track record. Somo recently secured additional funding as it develops its platform strategy. Somo is the largest independent global mobile marketing company, headquartered in London’s Soho. It specialises in mobile strategy, mobile web and app development, and mobile advertising campaigns across Europe, the US and Asia‑Pac. The company employs about 90 people and reported staff growth of 30% in 2012. Somo serves a global client base that includes Audi, News Corp, Paddy Power, Groupon, AirAsia, Expedia and Red Bull. It completed a multi-million dollar funding round to support investment in new mobile technology platforms and accelerated global growth. The raise was backed by the original founders, private investors and several Somo employees. Somo has opened offices in Singapore and New York and plans to continue expanding its international operations and mobile product offerings.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2014