Since its inception in 2012, Sonobi has been a pioneer in digital advertising technology and programmatic spend. Its core product is a people-based identifier (PBID) that combines multiple identity approaches into a single cross-compatible ID to match first-party data from both publishers and brands. Sonobi also offers its Jetstream solution and reports access to over 125 million people across premium publications on its platform. The company positions itself to solve identity across screens and environments and to enable advertisers to reach large audiences in cookie-less environments with increased transparency. Sonobi is entering a next phase of growth supported by external investment and financing. Management frames the business as being at the forefront of the industry’s transition to first-party data. Sonobi is a NYC-based advertising technology company that provides a header-based platform integration and comprehensive forecasting tools for publishers and buyers. Its platform allows publishers to extend proprietary header-based integrations across any advertising media and gives buyers the ability to leverage forecasting technology and use DMP and CRM data to plan campaigns directly. The company raised $10.4M in financing, which included $5.4M in Series A equity funding from Safeguard Scientifics. As part of the financing, Safeguard’s Mark Mitchell joined Sonobi’s board of directors. Sonobi intends to use the funds to expand its operational infrastructure with a direct focus on product, engineering, marketing and sales efforts. The company is led by CEO Michael Connolly, President Tony Katsur and Chief Revenue Officer Paul Wenz; following Sonobi’s acquisition of WLxJS, John Donahue and Bill Callahan joined as Chief Product Officer and EVP of Brand and Marketing, respectively.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2015