Founded in 2012 by Yaniv Nizan, Soomla offers a monetization measurement platform that gives mobile app publishers insight into the revenue they generate from advertising and visibility into what ads are placed in their apps. The platform tracks revenue per user, per segment, per cohort and per traffic source, making these insights accessible to customers. Soomla serves major customers in gaming and is used by 8 of the top 50 game publishers. The company plans to use recent funding for continued global expansion and for further investment in its proprietary technology platform. Leadership includes CEO Yaniv Nizan. Recent financing provides capital to support growth and product investment. Soomla provides an in-app purchase SDK used by mobile game developers to spot paying users (“whales”) and take action as early as the first session. The company also offers a data platform that employs machine learning models to segment users and analyze granular behavior across games. Its SDK is integrated in over 4,000 live games and reaches some 400 million devices globally. Soomla is launching the Whales Report, a data product that helps developers pinpoint users already paying in other games. The company plans to use new funding to build GROW, its cross-game data sharing network. Soomla was founded in 2012 and is led by CEO Yaniv Nizan.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2018