Soona provides a browser-based platform that enables brands to participate in real-time virtual photo and video shoots, review assets as they are captured, and purchase only the photos or clips they want. Merchants pay per asset (about $39 per photo and $93 per video clip) and receive selected assets within 24 hours. The company has served around 10,000 merchants and grew revenue 400% from 2020 to 2021 and 300% from 2021 to 2022, though it does not disclose annual revenue. Soona is a transactional business (not subscription), with 63% of monthly revenue last year coming from repeat customers and roughly 60% of customers being $1M–$5M e-commerce stores; Shopify accounts for 55% of its customer base. The company employs about 35 full-time photographers and ~100 contract photographers and offers a marketplace of models and stylists. Future plans include tripling its model marketplace, expanding API integrations beyond Shopify, growing engineering and product teams, and launching additional recommended shoots for platforms like TikTok. Soona offers remote and virtual product photography and video shoots tailored to e-commerce customers. The company originally focused on staged shoots delivering photos and videos in 24 hours or less but shifted during the pandemic to a fully virtual model where customers ship products, watch shoots remotely, and provide live feedback. Soona still operates studios in Austin, Denver and Minneapolis, and about 30% of its photographers and crew work from home. It charges $39 per photo and $93 per video clip, has worked with more than 4,000 customers, and reported revenue growth of 400% last year. The Series A funding will support development of a subscription product with expanded collaboration tools and more data on which visual content performs best. The company also enforces a "candor clause" for investors, expanded to cover complaints around sexual harassment, racism, ableism, or anti-LGBTQ discrimination. soona operates physical studios and proprietary software to deliver photos and videos to small and medium businesses, promising content within 24 hours. Customers can come into studios for shoots or use soona anytime—shipping products to the company—to receive edited assets in about a week. The company enables customers to shop content in real time and encodes and uploads footage quickly. Pricing is listed at $393 per hour for a one-time shoot (guaranteeing nine edited photos or one edited video) or $453 for a monthly membership. Soona launched with a studio in Denver and had just opened in Minneapolis, and the founders planned to open three to five studios in 2020. The company announced a $1.2 million seed funding round led by 2048 Ventures.

Total raised

$46M

Funding rounds

3

Latest round

Series B

Latest activity

Jan 2022