Soptle is a SaaS-based B2B FMCG commerce platform that helps manufacturers digitize workflows, run day-to-day operations more efficiently, and expand sales to resellers in other geographies. The company was founded in 2021 by Pravas Chandragiri and is based in New Delhi, India. Soptle's platform enables FMCG manufacturers to digitize their workflow, increase operational efficiency, and enhance capacity of use to reach new resellers. The startup plans to use the funds to accelerate expansion of its retailer-network reach and manufacturing-partner footprint across India, and to build new product offerings and technology enhancements. Financially, Soptle closed two angel rounds in 2022 and has now raised $1M in a pre-seed round, bringing cumulative funding to $1.4M. Named investors include Kube VC, We Founder Circle, Iceland Venture Studio, Nyra Ventures, and several founders and CXOs from Dunzo, Jar, Bijak, Gati, Google and All-Cargo Group. Soptle (Fransisco Technology Pvt. Ltd.) is a micro‑SaaS B2B retail commerce platform that uses a network of active retailers to help small and large FMCG manufacturers distribute products across India. The company aims to streamline the supply chain and provide manufacturers access to countrywide distribution through its tech-enabled S&D channel and market linkages. Founded in 2022 by 19-year-old Pravas Chandragiri and based in Gurugram, Soptle positions itself to improve manufacturers' income by expanding distribution scale. In November 2022 the startup completed an angel funding round and is directing early capital toward growth. The funds will be used primarily for hiring, strengthening the product, and other growth investments. Soptle (Fransisco Technology Private Limited) is a Gurugram-based micro‑SaaS B2B retail commerce platform that helps consumer goods companies distribute products via its network of over 15,000 retailers across India. The platform provides a direct line of communication between manufacturers and local retailers, enabling brands to access new markets and helping local retailers compete with modern trade both online and offline. Soptle advertises effortless geographical expansion and opportunities to reduce sales and distribution costs for existing markets. The company plans to use the new capital to expand its distribution network across the country, scale product capabilities, and grow the team. Pravas Chandragiri, Founder & CEO, framed the approach as building India’s largest FMCG distribution SaaS platform that activates critical connections between manufacturers, distributors/wholesale and retailers.

Total raised

$1M

Funding rounds

3

Latest round

Seed

Latest activity

May 2023