SouSmile is a São Paulo-based direct-to-consumer dental company selling invisible aligners and whitening gels through five retail stores in shopping malls across São Paulo and Rio. Its treatment workflow includes a licensed dentist evaluation with a panoramic X-ray, 3D scan and clinical exam, company approval, bimonthly follow-ups, and a typical treatment duration of three to nine months. The service costs approximately $1,000, which co-founder Michael Ruah says is about 60% cheaper than comparable treatments and can be paid in installments. SouSmile reported more than 10,000 bookings last year and operates five physical locations. The company raised $10M in Series A to support growth, bringing total funding to $11.4M, but expects a short-term revenue hit from reduced retail foot traffic due to the coronavirus pandemic. SouSmile emphasizes a healthcare-first brand positioning and faces challenges including high physical retail costs, manufacturing complexity, limited tech enablement, and competition from regional players such as Moons.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2020