South Moon Under began in 1968 as a surf shop in Ocean City, MD and has grown into a contemporary fashion retailer with 24 stores from Virginia to Connecticut and an online store. The company sells a curated mix of branded and private-label merchandise including men's and women's clothing, swimwear, accessories, jewelry and home gifts. Recent financing will be used to expand company-owned stores into new adjacent markets, enhance the company's e-commerce platform and experience, build its private-label offering, and improve store-level execution and productivity. Management changes accompany the investment: Michael Smith will serve as CEO, Patricia Smith as Chief Creative Officer and Rod Olson as COO, while founder Frank Gunion will transition to a minority owner and board member. The company emphasizes a customer-centric, experience-driven retail approach and positions itself for broader national growth. No revenue or other financial metrics were disclosed in the article.

Total raised

$10M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2016