Sparkfly develops SparkQuest, a mobile engagement platform designed to connect consumer deal redemption directly with merchant point-of-sale technology. The product enables consumers to receive instant and repeat rewards at participating merchants and delivers tailored "experiences" based on personal interests. SparkQuest includes interactive, game-like quests tied to merchant deals and rewards, and supports social engagement with friends and networks. Founder and CEO Catherine Tabor argues the product addresses consumer fatigue with one-off, mass-marketed daily deals by offering ongoing, personalized incentives. The company was founded in 2001 and says it has spent several years developing the underlying technology, holding a portfolio of more than 20 issued patents. Financially, Sparkfly has just raised $2.5 million in funding to support its platform.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2011